The Social Landscape – What works for what?

2010 March 31
by admin

So you’ve got a presence in Social Media? Value your website’s SEO? Care about customer engagement? Trying to promote your brand? Increase traffic? All these things are important to any website or company but what social channels are best for you?

This simple guide put together by CMO.com is a really useful reference (albeit basic) on what channels are best for your specific goals. For instance if you think you’re getting great SEO from having a basic presence on Facebook, think again. Customer engagement however, is a strength of the Facebook medium. Customers can easily share their thoughts, read your news and comments and feel a part of a community. Like all Social Media however, don’t spam or blatantly promote, you’ll scare them off.

The Social Landscape

The Social Landscape

2 Responses leave one →
  1. April 7, 2010

    Great article, and certainly may make brands think twice before plugging themselves everywhere.

    Awesome content, but your RSS doesn’t work? Neither does your email subscription? And there’s no contact method to reach you – not trying to come across as an ass, just trying to RSS.

  2. admin permalink
    April 14, 2010

    No, thanks for letting me know… At last look everything was fine? Odd. I’ll try and fix the issue today for you. Thanks for your feedback.

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